Discover The Most Valuable Virtual Real Estate
From a business and marketing point of view, websites are virtual real estate that needs to be monetized.
Offline – in the “real” world – the value of real estate depends very much on location, location and location.
Yes, that’s 3 times the same factor, but because it’s the most important one, Real Estate Brokers and Developers tell it 3 times like that, when asked what makes the value of a flat, a house or a site.
But what about the value of virtual real estate, the value of websites?
Certainly the value of virtual real estate is not depending on its “location”.
So what are the factors that make the value of websites?
We started this post saying that from a business and marketing point of view, websites need to be monetized.
What are the essentials to monetize a website then?
If you think of websites like virtual market stalls, we can simply say that to monetize them you need
- an offer or something of interest to others: that could be a product you sell, a service you offer, info on a special topic, a solution for a problem etc.
- make people take notice of your offer
- make people accept your offer and take the action you want them to. Like for instance call a phone number, click on an ad or buy whatever you sell.
Sounds simple, but everybody trying to monetize his website or trying to sell online knows that “profit” is easier said than made …*-).
Because first you have to craft your offer, which amongst others involves research and creativity and a lot of techie stuff to get it online.
Next you have to make your offer known or noticed.
You might advertise, send mails to your list or safelists, and use all sorts of tricks and techniques to attract visitors to your site.
But hey, not just any visitors. Nope. Because you need the right ones. Visitors that very likely will be interested in your offer.
These kind of visitor are referred to as “targeted traffic” in Internet Marketing jargon.
Basically you have to make the right offer to the right people.
And what if your offer isn’t attractive enough? If it is not crafted or presented in the right way to make your visitors take you up on it? If it don’t “converts” your visitors into buyers?
So you have to make the right offer in the right way to the right people, to turn a website into a highly valuable virtual real estate.
If you get it right you will have created a great monetizing website, like for instance a sales page with a high conversion rate.
Such a website is surely the most valuable virtual real estate for its owner.
Lucky you, if you created or own one.
But do you realize, that there is another type of website, that is nearly as valuable if not even of more value to you, when it comes to selling and marketing online?
These websites have stayed underneath the radar of most Internet and Affiliate Marketers until the recent discussion about Integration Marketing.
What are they? They are the “Thank You”-pages. While your own “Thank You”-pages are valuable assets to, i refer here mainly to the “Thank You”-pages of other vendors or marketers.
Why are these pages so valuable for you? Perhaps even more valuable than your own sales page(s)?
First of all, you didn’t have any effort or cost to create them.
But even more important: if you could utilize them, they will allow you to make the right offer to the right people at the right time!
Why right people and right time?
When does someone normally reach a “Thank You”-page?
Right, after he has just bought or ordered something. That makes him a “buyer”.
The most wanted species in Internet Marketing (right people) … lol
And a “buyer” is in a special psychological situation, a special state of mind.
He’s in the “buying mood”. Or to say it with Emarketscout: he’s got “hooked”.
That’s why a “recent” or “fresh” buyer can more easily be convinced to buy some more (right time).
And that’s the real reason behind all the “One Time Offers” (OTOs).
The same mechanism that works on OTO-pages, works on “Thank You”-pages.
They are the perfect place to make an offer to the right people at the right time.
While you can utilize your own “Thank You”-pages relatively easy, it was very hard if not impossible to integrate your marketing into the “Thank You”-pages of other marketers or vendors until lately.
But since a couple of days an easy way exists to harvest these pages too.
Because Marketing TNT created a cool tool that enables you to place your own offers on other people’s “Thank You”-pages in an instant.
It’s called “Joint Venture Booster” and helps you boost traffic and sales by easily integrating your marketing into other peoples’ most valuable virtual real estate.
Joint Venture Booster – Integration Marketing Made Easy.
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[...] you to almost effortless get loads of Joint Venture Partners to promote your products on their most valuable virtual real estate next to their own sales pages: their “Thank [...]
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